Russell Richey

Russell Richey has extensive work experience in the field of market research and insights. Russell is currently working as a Research Director at Endeavor Business Media since 2021. Prior to this, they were the Director of Client Relationships and Insights at New South Research in 2020.

From 2018 to 2020, Russell worked at Jack's Family Restaurants, LP as a Consumer Insights/BI Analyst. There, they managed various consumer insights and product development research programs for a regional brand with 180 units across multiple states. Russell provided BI analytics to senior corporate management, including marketing campaign profitability metrics and menu mix analysis.

Before that, Russell worked at Grand View Media from 2016 to 2018 as a Research Director, where they planned and executed VOC, UX, and CX programs for a B2B and B2C media publisher. Russell conducted SaaS/website UX and user satisfaction survey research, as well as managed traditional and online focus group and IDI studies.

Russell spent a significant portion of their career at EBSCO Industries from 2006 to 2016. Russell held roles such as Marketing Research Manager and Corporate Marketing Researcher. At EBSCO Industries, they were responsible for leading marketing research programs for a diversified portfolio of 40+ brands. Russell conducted UX/UI/usability studies for web, SaaS, and technology products and platforms.

Prior to that, Russell worked at Wilhite-Richey Research and Consulting as a Principal from 2002 to 2006. Russell also worked at 365 Inc. as a Marketing Manager from 2000 to 2002, where they launched and managed digital content and e-commerce initiatives.

Russell's early career includes working as a Corporate Marketing Research Analyst at WMU from 1997 to 2000 and as a Senior Research Analyst at New South Research from 1992 to 1996. In these roles, they conducted various research projects for different industries, including healthcare, public utilities, CPG, and B2B clients.

Russell Richey completed their Bachelor of Arts (B.A.) degree in History from Wesleyan University between 1984 and 1988. Russell then pursued Cultural Anthropology at the University of Alabama, where they studied from 2007 to 2010. During the same period, they also attended the University of Alabama at Birmingham, focusing on Cultural Anthropology. In addition to their studies in the United States, Russell Richey enrolled at Birkbeck, University of London in 1987 to pursue Art History and International Relations. The end year for their studies at Birkbeck, University of London is not provided.