The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Agency in an all-encompassing way.

Government

Marketing

Travel & Leisure

ENIT – Italian National Tourist Board

Roberta Garibaldi

Ivana Jelinic

The Leadership Team at ENIT – Italian National Tourist Board is responsible for setting the overall strategic direction and ensuring the effective implementation of promotional activities to enhance Italy's tourism sector. They collaborate with various international and domestic partners, oversee market research, and guide marketing strategies to achieve sustainable tourism growth and market relevance.

Leadership Team

Tourism and Travel Planning

Legal and Administrative Team

Marketing and Promotion

Leadership Team

About

Team members

Other teams at ENIT – Italian National Tourist Board

Tourism and Travel Planning

Legal and Administrative Team

Marketing and Promotion