Martin Nydegger

Martin Nydegger has been the CEO and Head of Business Development at Switzerland Tourism since June 2005. Martin is responsible for business development, research & development, tourism partnerships, strategic partnerships, market research, content management, Enjoy Switzerland, and public& international affairs. Martin has played a key role in promoting Switzerland as a self-drive destination with the Grand Tour of Switzerland. Additionally, Martin holds various leadership positions in other companies and organizations related to the tourism industry. Martin holds an MBA in Strategy from Stanford University Graduate School of Business.