Cheryl Calverley

Cheryl has played a key role in the delivery of eve’s rebuild strategy, leading the brand re-launch and the re-setting of the marketing strategy, since joining the business as Chief Marketing Officer in December 2018. Under her leadership brand awareness has jumped alongside a step-up in marketing efficiency. In May 2020 Cheryl was promoted to the position of CEO. Cheryl is an expert in building brands, with 18 years of experience in leading consumer companies including Unilever, Birds Eye Iglo and most recently The AA, where she held the position of Marketing Director.