Kelley Lawson

Kelley Lawson is the current GM of eCommerce at Everlane. Prior to this, they were the VP of eCommerce at DSW Designer Shoe Warehouse from July 2021 to July 2022. Before that, they were the VP of eCommerce, Marketing Analytics & Strategy at Cost Plus World Market from June 2017 to July 2021, where they led the eCommerce P/L, product, and omni-channel digital transformation. Prior to that, they were a Product Marketing Manager at Google from April 2014 to July 2015, where they led go-to-market strategy and messaging for key product lines in the Google Analytics Suite, including Audience Center, Tag Manager and Data Studio. Before that, they were a Brand Analyst at Nike from May 2013 to April 2014, where they enabled digital and social brand marketing managers to understand, serve, and grow their communities through digital analytics and data storytelling. Kelley also has experience as a Director of Analytics at W2O Group from July 2015 to June 2017 and as an Analytics Manager at W2O Group from October 2012 to April 2014.

Kelley Lawson studied psychology and gender studies at Princeton University, where they earned their BA. Kelley is currently pursuing a career in education.

Some of their coworkers include Lynne Emanuel - VP, Planning, Bill Wafford - Chief Financial Officer, and Alan Cooke - VP, Store Development. Kelley Lawson reports to Andrea O’Donnell, CEO.