Vanessa Beckhoff Ferrero

Vanessa Beckhoff Ferrero is currently Vice President of Strategy at FCB Chicago since April 2021. Prior to this role, they were a Strategic Planning Director at FCB Chicago from July 2018 to April 2021. In these positions, they provided strategy lead and oversaw accounts including AB InBev, Abbvie/Allergan, Safelite, and Go RVing. Vanessa has also successfully led new business wins and crafted strategies that have resulted in award-winning work.

Before joining FCB Chicago, Vanessa worked at Leo Burnett, where they held various strategic planning roles. Vanessa was a Senior Strategic Planner from February 2018 to June 2018, a Strategic Planner from November 2016 to February 2018, and a Junior Strategic Planner from February 2016 to November 2016. Prior to their time at Leo Burnett, Vanessa was a Strategy Consultant at Leo Burnett in 2015.

Vanessa's earlier experience includes serving as a Member of the Board of Directors at SOCIEVEN from April 2004 to July 2015. Vanessa also worked as an Account Director at TuDescuenton.com from October 2012 to November 2013, and as the Director of Communications at Tactus Pro from October 2010 to July 2012.

Vanessa Beckhoff Ferrero has a Master of Integrated Marketing Communications, specializing in Brand Strategy, Marketing Analytics, and Digital Marketing, from Northwestern University. Prior to that, they earned a Bachelor's degree in Mass Communications, with a major in Advertising, from Universidad Católica Andrés Bello. In addition, Vanessa obtained a certification in the Leo Leaps | Innovation Fellowship from Experience Institute in May 2017.