LM

Liz McGowan

Director Of Strategic Marketing at Federated Media

Liz (Goshert) McGowan has a diverse work experience in the field of marketing and events. Liz most recently worked as the Director of Strategic Marketing at Federated Media, where they led and executed initiatives to enhance brand visibility and recognition across multiple channels. Prior to that, they served as the Marketing, Promotions, and Events Director at Federated Media, where they coordinated promotions, contests, and events to ensure efficiency, safety, and profitability.

Before joining Federated Media, Liz worked as the Marketing Manager at The Lerner Theatre, where they were responsible for the overall marketing strategy and execution of plans. Liz also worked as a Marketing Concert & Promotions Specialist at Cox Media Group, where they implemented promotions and events across various platforms and initiated an annual concert event for charity.

In addition, Liz has experience as a Program Coordinator at the University of Notre Dame, where they assisted in overseeing the daily operations of an on-campus venue and coordinated numerous activities and events. Liz also served as the Events Director at Cox Media Group, where they managed a mobile marketing campaign and organized successful concert series.

Prior to that, Liz worked as the Promotions and Marketing Director at Clear Channel Radio, where they developed and implemented promotional events for a radio cluster and handled all aspects of promotions, including logistics and administration.

Overall, Liz (Goshert) McGowan has a strong background in strategic marketing, events coordination, and promotions across various industries and organizations.

Liz (Goshert) McGowan attended Ball State University from 2000 to 2005 and obtained a Bachelor of Science degree in Marketing.

Links

Previous companies

iHeartMedia logo
University of Notre Dame logo
Cox Media Group logo

Timeline

  • Director Of Strategic Marketing

    May, 2023 - present

  • Marketing, Promotions, And Events Director

    October, 2018