Claudia Vitelli

Claudia Vitelli is an experienced marketing professional with a strong background in brand management and consumer insights, currently serving as Brand Manager for Pocket Coffee and Global Marketing Brand Manager for Kinder Joy at Ferrero since September 2018. In these roles, Claudia is responsible for developing long-term strategies to enhance brand awareness and penetration, managing budgets and P&L, and analyzing key performance indicators across various metrics. Prior to Ferrero, Claudia worked at Sensory Value as a Junior Key Account Manager and Project Manager Assistant, focusing on client relationship management and conducting international product tests. Claudia holds a Master's degree in Economics and Business Management from Luiss Guido Carli University and participated in an International Exchange Program at Aarhus University.