DU

Dhwani Worah Upadhyay

Vp, Consumer-marketing Insights & Analytics at Fetch Rewards

Dhwani Worah Upadhyay has a strong background in marketing analytics and insights. Dhwani Worah is currently the VP of Consumer-Marketing Insights & Analytics at Fetch Rewards, where they are responsible for driving consumer insights and leveraging data analytics to inform marketing strategies. Prior to this, Dhwani worked as the Head of Marketing Analytics at Fetch Rewards, where they played a key role in utilizing data to optimize marketing efforts. Before joining Fetch Rewards, Dhwani served as the Business Intelligence, Insights & Analytics Lead at Fetch Rewards for two years.

Before their time at Fetch Rewards, Dhwani worked at The Body Shop as the Manager of Commercial & Retail Analytics. In this role, they developed reporting dashboards to support business growth and analyzed sales trends to drive strategic decision-making.

Earlier in their career, Dhwani gained experience at IRI as a Client Service Analyst, where they provided analytical support to L'Oreal CPD's Skin and Hair care business. Dhwani Worah collaborated with various teams to deliver in-depth analysis for their strategic planning.

Dhwani also worked at The Estée Lauder Companies Inc. as a member of the Corporate Marketing Analytics team, where they provided market research information and conducted competitive analysis for brand stakeholders.

Lastly, Dhwani started their career at Nielsen, where they worked as a Consultant for the Unilever account, and later as a Client Service Executive at the Unilever Support Center (ULSC).

Overall, Dhwani Worah Upadhyay possesses extensive experience in marketing analytics, market research, and strategic planning across various industries. Dhwani Worah has a proven track record of leveraging data to drive business growth and support decision-making.

Dhwani Worah Upadhyay has a diverse education history. In 1990, they began their education at Navrachana Higher Secondary School, where they completed their secondary education. Dhwani Worah then went on to pursue a Bachelor's of Business Administration at The Maharaja Sayajirao University of Baroda from 2002 to 2005. Following this, they enrolled in Gujarat University and obtained an MBA in Marketing between 2005 and 2007. Continuing their educational journey, Dhwani completed a Certificate Course in SAS Data Mining for Marketers at New York University in 2012, specializing in Computer Programming, Specific Applications.

In addition to their formal education, Dhwani Worah Upadhyay has also obtained various certifications to further enhance their skillset. In 2019, they completed a certification in Data Visualization: Storytelling from LinkedIn. Most recently, in March 2022, they obtained a certification in Developing a Critical Thinking Mindset, also from LinkedIn. These certifications demonstrate their commitment to continuous learning and staying up-to-date with relevant industry knowledge.

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Timeline

  • Vp, Consumer-marketing Insights & Analytics

    September, 2021 - present

  • Head Of Marketing Analytics

    April, 2021

  • Business Intelligence Insights Analytics Lead

    March, 2019

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