Zhivko Baltadzhiev

Zhivko Baltadzhiev is a seasoned sales and trade marketing professional with extensive experience in the West Balkans and Bulgaria. Currently serving as the Sales and Trade Marketing Manager for FICOSOTA since May 2018, Zhivko previously held the position of HoReCa Sales Manager at Ipex Group Pltd from 2013 to May 2018, where responsibilities included overseeing a team of sales representatives, achieving sales targets, and developing strategic sales plans. Prior to that, Zhivko was a Field Operations Manager at Metro Cash and Carry, managing customer managers to drive profitable sales and enhance customer relationships. Zhivko's career began as a Regional Sales Manager at Bulgarian Wine Company LTD, focusing on store management and sales force supervision. Zhivko holds two Bachelor's degrees in Accounting and Finance from the University of National and World Economy, completed between 2006 and 2011.