Joana Koch Ferreira

Lead Product Designer at Fidel API

Joana Koch Ferreira has a diverse work experience spanning various roles and companies. Joana Koch began their career as an intern at This is Pacifica, where they collaborated on numerous projects such as catalogues, brochures, and outdoors. Joana Koch then worked at JUP as an art director, overseeing the coordination and redesign of the graphics for the university journal. Joana also worked as a designer at Studio8design, where they contributed to the development of city guides and other graphic and editorial design projects.

In their role as a designer at Global Media Group, Joana focused on editorial and infographic design, as well as graphics design and layout for magazines and supplements. Joana Koch also adapted infographics and reports for the web. At Efacec, Joana served as a brand designer, contributing to the company's visual identity.

Joana joined Jumia Group as a product designer, where they specialized in creating clean and effective web and mobile interfaces. Joana Koch was involved in all stages of the design process, including research, ideation, and production. Joana Koch gained experience working with iOS and Android native apps.

At Nagarro, Joana worked as a product and UI/UX designer, collaborating on the ADT SoSecure mobile app. Their responsibilities included conducting research, creating wireframes, developing high-fidelity designs and prototypes, and contributing to the design system components. Joana Koch was part of an asynchronous, fully remote team.

Currently, Joana is the lead product designer at Fidel API. Joana Koch plays a vital role in establishing and implementing a comprehensive design system for the company. Additionally, they focus on enhancing the dashboard, particularly the loyalty area, by introducing new features and improvements.

Throughout their career, Joana has demonstrated a strong ability to solve problems and contribute to various aspects of the design process. Joana Koch has a keen eye for detail and a passion for creating user-friendly experiences.

Joana Koch Ferreira has a specialized course in UI/UX from FLAG, which they started in 2017 and is currently pursuing. Prior to that, they obtained a Master's degree in Image Design from Faculdade de Belas Artes da Universidade do Porto, which they completed from 2007 to 2009. Joana Koch also holds a Licentiate degree in Communication Design from the same university, which they obtained from 2003 to 2007. Additionally, Joana attended Escola Francesa do Porto, although the dates and specific degree or field of study are not provided.

Links

Previous companies

Efacec logo
Nagarro logo

Timeline

  • Lead Product Designer

    May 1, 2023 - present

  • Product Designer

    June, 2022

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