FIFCO USA
Lisa Texido, MBA, has extensive experience in brand management and marketing. Lisa began their career at The Buffalo Zoo as a Public Relations Coordinator. Lisa then moved on to work at Rich Products Corporation, where they served as a Communication Coordinator and later as a Communication Specialist, handling strategic communications and marketing plans.
Following their time at Rich Products Corporation, Lisa joined FIFCO USA as an Associate Brand Manager, working on brands such as Genesee, Honey Brown Lager, and Dundee Ales & Lagers. Lisa then advanced to the role of Associate Brand Manager for Labatt Family, where they led the strategic development of the Labatt Blue hockey platform and oversaw brand-sponsored events. Lisa continued to excel in their career at FIFCO USA and took on roles as a Brand Manager for Labatt Blue Light Lime & Labatt 52 and Brand Manager for Labatt Family, leading marketing programs and new product launches.
Most recently, Lisa has been working at FIFCO USA as the Brand Manager for Seagram's Escapes, where they have driven brand volume and market share growth. Lisa has successfully executed marketing plans and initiatives, improving brand health scores and fostering consumer engagement.
Throughout their career, Lisa Texido has consistently demonstrated strong leadership skills and a proven track record of delivering results in brand management and marketing roles. Their expertise lies in strategic planning, brand development, and executing marketing campaigns to drive business growth.
Lisa Texido, MBA pursued their Bachelor of Arts degree in English and Communication from the University at Buffalo, where they studied from 2000 to 2004. Later, from 2005 to 2007, they attended Medaille University to obtain their Master of Business Administration (MBA) degree.
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FIFCO USA
Our Purpose and Values Our values define who we are and how we work. We believe that it’s our responsibility to not only grow our business but to also improve the neighborhoods where we work and make a positive contribution to our environment. We do this by building relationships with people in our communities who help us understand where to focus first. This allows us to pursue ideas and projects that make a real and sustainable difference for our employees, partners and community. Our Approach to Business FIFCO USA embraces a Triple Bottom Line approach to business that prioritizes people, planet and profits. By connecting with our community and caring for our environment, we have an opportunity to connect with our customers and build our business. In each of our communities, you will see us volunteering, investing and partnering with people and organizations that promote our neighborhoods, strengthen our workforce and promote and sustain the world around us. We believe that when you do the right thing, your business results follow!