Lisa Texido

Lisa Texido, MBA, has extensive experience in brand management and marketing. Lisa began their career at The Buffalo Zoo as a Public Relations Coordinator. Lisa then moved on to work at Rich Products Corporation, where they served as a Communication Coordinator and later as a Communication Specialist, handling strategic communications and marketing plans.

Following their time at Rich Products Corporation, Lisa joined FIFCO USA as an Associate Brand Manager, working on brands such as Genesee, Honey Brown Lager, and Dundee Ales & Lagers. Lisa then advanced to the role of Associate Brand Manager for Labatt Family, where they led the strategic development of the Labatt Blue hockey platform and oversaw brand-sponsored events. Lisa continued to excel in their career at FIFCO USA and took on roles as a Brand Manager for Labatt Blue Light Lime & Labatt 52 and Brand Manager for Labatt Family, leading marketing programs and new product launches.

Most recently, Lisa has been working at FIFCO USA as the Brand Manager for Seagram's Escapes, where they have driven brand volume and market share growth. Lisa has successfully executed marketing plans and initiatives, improving brand health scores and fostering consumer engagement.

Throughout their career, Lisa Texido has consistently demonstrated strong leadership skills and a proven track record of delivering results in brand management and marketing roles. Their expertise lies in strategic planning, brand development, and executing marketing campaigns to drive business growth.

Lisa Texido, MBA pursued their Bachelor of Arts degree in English and Communication from the University at Buffalo, where they studied from 2000 to 2004. Later, from 2005 to 2007, they attended Medaille University to obtain their Master of Business Administration (MBA) degree.