Alison Vanhoof

Alison VanHoof is an experienced marketing and brand strategy professional with a strong background in social media management and influencer partnerships. Currently serving as a Senior Strategist for Brand Partnerships at Finish Line since December 2021, Alison previously held roles such as Influencer Marketing Manager at Lola & Ivy and Social Media Associate at HAPPY PR. Alison's career began at Michigan State University, where responsibilities included Social Media Director and Brand Strategy for the Communications Department. Additional roles include internships in sales and marketing at DBI We do office and Haworth, leadership as a Campus Director for Curtsy, and involvement in social media and marketing for Victoria's Secret Pink and Zeta Tau Alpha Fraternity. Alison holds a Bachelor's degree in Communications, Public Relations, and Sales Leadership from Michigan State University and has studied Public Relations, Advertising, and Applied Communication at The American University of Rome.