Ileana Cipca

Head Of Account Based Marketing at FintechOS

Ileana Cipca has extensive work experience in marketing and management roles. Ileana is currently the Head of Account Based Marketing at FintechOS, where they oversee marketing strategies and initiatives. Prior to this, they worked as the Demand Generation Lead - Global at FintechOS, where they were responsible for driving demand and generating leads.

Ileana has also been involved in promoting gender equality in the FinTech industry through their role as a Member at Women of FinTech. Ileana supports women at the beginning of their careers through mentoring and STEM projects, and ensures gender-balanced panel discussions at events.

Before joining FintechOS, Ileana held roles at Tech Data, Microsoft, IBM, Kaufland, GRANDDIS S.R.L., Solvay Pharmaceuticals, Orange Romania, and HBO Romania. In these positions, they developed and executed marketing strategies, conducted market research, coordinated conferences and symposiums, and managed client and market research.

Ileana's work experience demonstrates their expertise in account-based marketing, demand generation, gender equality promotion, and marketing strategy. Ileana has a strong background in the technology and retail industries and has worked with international teams across Europe.

Ileana Cipca has a Master's degree in International Marketing from A.S.E. Bucharest, which they obtained from 2008 to 2010. Ileana also holds a degree in International Marketing from Academia de Studii Economice din București, which they obtained from 2002 to 2006. Ileana has additional certifications in LinkedIn Content and Creative Design, LinkedIn Marketing Solutions Fundamentals, LinkedIn Marketing Strategy, Content Marketing from HubSpot Academy, Cloud Fundamentals Certification, Cyber Security Fundamentals Certification, Data and IoT Fundamentals Certification, NextGen Fundamentals Certification, B2B Foundations: Social Media Marketing, Microsoft New Commerce Experience Advisor, Marketing Tools: Social Media, Modern Marketer: Business & Marketing Strategy from Microsoft Modern Marketer, Accessibility in Action from Microsoft Accessibility, Project Management Foundations: Integration, Project Management Foundations, Agile, and Modern Marketeer from Microsoft - Kellogg.

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Timeline

  • Head Of Account Based Marketing

    September, 2022 - present

  • Demand Generation Lead - Global

    March, 2022

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