Tom Julian

Senior Director of Strategy/Sales at First Insight

Tom Julian has a diverse work experience spanning various roles and industries. In their most recent position as the Senior Director of Strategy/Sales at First Insight, Inc. since January 2022, they work with one of the world's leading Experience Management platforms, incorporating customer feedback into product design and marketing decisions.

Prior to that, from September 2017 to October 2019, Tom served as the General Manager at Patrick James Clothiers, leading sales and operations for this specialty retailer and supporting a store transformation.

Before that, they were the Selling and Styling Manager at Nordstrom, contributing to a $50 million sales volume store and expanding the Topman department to capture the Millennials market from 2015 to 2017.

In 2015, Tom worked as a Menswear Consultant at Stitch Fix, where they developed initial Men's Product Strategies and collaborated with corporate leaders on branding and lifestyle insights.

From 2013 to 2015, they held the position of Director of New Business Development at The Doneger Group, a retail advisory group, where they built strong professional relationships and consulted with CMOs on product strategies and social media initiatives.

Tom also founded their own brand consultancy firm, Tom Julian Group, from 2008 to 2013, overseeing business briefs, client engagement, and creative strategy.

Prior to that, they served as the Director of Trends at McCann from 2006 to 2008, where they led global trend operations and provided strategic recommendations for high-profile clients.

Lastly, Tom started their career at Fallon as a Trend Analyst from 1994 to 2006, working on integrated marketing solutions for clients such as VF Corp., Nordstrom, BMW, and Starbucks.

Overall, Tom Julian has developed a strong background in sales, strategy, customer experience, and trend analysis, with extensive experience in retail and marketing.

Tom Julian completed a course in Digital Business Tactics for Modern Commerce at Stanford Continuing Studies from 2018 to 2019. Prior to that, they earned their Bachelor of Science (BS) degree in Marketing from Robert Morris University.

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Previous companies

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Timeline

  • Senior Director of Strategy/Sales

    January, 2022 - present