LP

Lindsay Porter

Sr Manager, Retention Marketing at Firstleaf

Lindsay Porter is a seasoned marketing professional with extensive experience in retention marketing and digital strategy. Currently serving as Senior Manager of Retention Marketing at Firstleaf since May 2021, Lindsay focuses on developing lifecycle marketing programs and optimizing retention channels to enhance customer engagement and lifetime value. Previous roles include Lifecycle Marketing Manager and Email Marketing Specialist at Firstleaf, where key achievements included significant revenue growth through multi-channel strategies and customer loyalty initiatives. Additionally, Lindsay is the owner of Paperchases & Petticoats, an equestrian lifestyle blog, and has worked as a freelance digital marketing consultant since 2007, providing tailored marketing solutions for various clients. Earlier experience includes Marketing Services Manager at Equine Network, LLC, where Lindsay successfully managed marketing campaigns and budgets, as well as roles in graphic design and content management across multiple organizations. Lindsay holds a Bachelor of Science in Digital Communications from Lebanon Valley College.

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