Christine Zalocha

Christine Zalocha has extensive experience in brand marketing and consulting roles. Christine currently serves as the Head of Brand Marketing at FitOn, where they lead consumer marketing and focuses on growth and product marketing across all platforms. Christine also works as a Consultant for FitOn, advising on marketing campaigns and partnering with fitness influencers.

Prior to FitOn, Christine worked as an Advisor at Sproutel, a Brand & Ecomm Consultant at Jukin Media, and a B2B Content & Brand Strategist at TerraTrue. In these roles, they provided strategic guidance and developed marketing strategies utilizing various channels such as SEO, Linkedin ads, and content creation.

Christine also has significant experience in leadership positions. Christine served as the Vice President of Marketing at Aura Frames, where they led a team and was responsible for 3X growth across various channels including Amazon, Shopify, and brick & mortar retail partners. Christine also oversaw PR and communications, resulting in numerous media placements.

Additionally, Christine worked as the Director of Content & Social Strategy at SoFi, where they managed a team and created best-in-class content and customer experiences. Their brand campaigns gained millions of organic views and shares across social media platforms. Christine also served as the Director of Social Media Strategy & Community at Credit Karma, where they led impactful brand campaigns and developed strategies for online video and product social media.

Earlier in their career, Christine held positions at GoldieBlox, Inc. as the Head of Marketing, where they led a team and managed agencies to create successful social media campaigns. Christine also coordinated integrated marketing campaigns with retail partners. Christine started their career as a Senior Producer at Fisher-Price and later worked as a Senior Content/Game Designer at Hasbro.

Overall, Christine Zalocha has a strong background in brand marketing, consulting, and leadership roles, with expertise in developing and executing effective marketing strategies across various industries.

Christine Zalocha holds a Bachelor of Arts degree in Journalism/Mass Communication from St. Bonaventure University. Additionally, in 2014, they completed a 12-week course in Digital Marketing at General Assembly.