Eric Betz

Eric Betz serves as the Global Head of Content Marketing at Fluke Corporation, where responsibilities include leading content strategy across multiple business units and driving innovative digital content initiatives. As Co-Founder of Lunaris Creative, Eric specializes in helping science and tech organizations enhance their storytelling through effective content marketing strategies. Prior experiences include roles as Digital Editor and Associate Editor at Discover Magazine, where Eric managed editorial teams and contributed extensively to science journalism. Additional positions include Associate Editor at Astronomy magazine, Science and Environmental Reporter for the Arizona Daily Sun, and a Science Writing Fellow at the American Physical Society. Eric's early career highlights also include work as a NASA Space Grant Science Writer and a researcher at the U.S. Geological Survey focused on Mars exploration. Eric holds dual B.S. degrees in Physics and Astronomy, as well as Journalism with a focus on Environmental Communication from Northern Arizona University.