K. Melissa Kennedy

K. Melissa Kennedy, MBA, is an accomplished entrepreneur and marketing executive with extensive experience in various industries. Currently serving as Founder & CEO of Festival Add-On Tours LLC, K. Melissa Kennedy designs and delivers custom tour programs for events while also working as a whiskey and food tour guide, receiving consistent 5-star reviews. Previously, K. Melissa Kennedy held significant roles at Cisco, including Director of Go-to-Market Transformation and Global Senior Manager of Digital Sales Creative & Innovation, where multi-million dollar investments and substantial revenue growth were achieved. With a strong background in innovation, K. Melissa Kennedy has led successful initiatives at 48 Innovate, and held key marketing positions at Ester Mae Marketing and PRSONAS, Inc. K. Melissa Kennedy holds an MBA in Marketing from North Carolina State University and a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.