Beth North

Beth North has over fifteen years of experience in marketing and business development. Beth is currently the Director of Business Development at Force 5, where they have been since 2013. Prior to their current position, Beth was the Vice President of Marketing at Hygieia, Inc from 2009 to 2013. Beth was responsible for creating the branding framework and go-to-market plans including product packaging and labeling development, web site development, public relations and general marketing communications development and execution. In their role at Hygieia, Beth also traveled extensively to build relationships with first use sites in the UK. Beth transitioned into the service offering and developed employee and customer training materials as well as foundational service subscriber communications materials. Beth continues to provide project-based support for the growing organization.

Before their time at Hygieia, Beth was the Director of Global Marketing at Home Diagnostics, Inc. from 2008 to 2009. In their role at Home Diagnostics, Beth helped clients realize and exceed their business goals and achieve their full potential. Beth also introduced Force 5's unique approach and strategic solutions to friends and colleagues who sought a catalyst for change and growth in their businesses. Beth's responsibilities included market analysis, plan development, and tactical execution.

Beth North brings a balanced RIGHT and LEFT BRAIN approach to Force 5's brand development passion.