Elizabeth Riddle

Elizabeth Riddle has extensive experience in market research and consumer insights. Elizabeth is currently the Director of Consumer & Market Insights at Fortune Brands Innovations, where they lead initiatives to analyze consumer behavior and gather competitive intelligence. Prior to this, they held the role of Senior Manager of Consumer & Market Insights at Fortune Brands Water Innovations. Elizabeth also has experience as the Director of OnCampus Research at the National Association of College Stores, where they managed various research initiatives. Earlier in their career, they worked as a Senior Research Analyst/Brand Manager at AG Interactive and as a Consumer Research Analyst and Product Analyst at American Greetings. Elizabeth began their career as a Project Coordinator/Trade & Co-Marketing at News America Marketing.

Elizabeth Riddle earned a Master of Business Administration (MBA) degree in Business Analytics from Baldwin Wallace University, from 2022 to 2024. Prior to that, they obtained a Bachelor of Science (BS) degree in Marketing and Decision Science from Miami University, graduating in 2003.