Helen Gough is an experienced professional in the retail industry, currently serving as Head of Performance Sport at Frasers Group since October 2020, after holding the position of Commercial Manager for Running & Accessories. Prior to this, Helen Gough worked at Sports Direct International from April 2012 to October 2020, where roles included Senior Buyer for Leisure & Activewear, Footwear Buyer, and Junior Buyer for Footwear, Luggage & Accessories. Earlier experience includes an Assistant Buyer role at Bonmarche from July 2007 to April 2012 and Senior Sales at USC from May 2003 to July 2007. Helen Gough holds a BSc (Hons) in Fashion Buying for Retail from Manchester Metropolitan University, completed in 2007, and an AVCE in Business from Ridge Danyers College, completed in 2003.
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