Ana Sifuentes

Anita Sifuentes is a seasoned professional with extensive experience in product content strategy and design. Currently serving as a Senior Product Content Strategist at Freeletics since January 2023, Anita previously held key roles such as Project Lead at di.lo with data, where leadership was demonstrated in developing multilingual data literacy workshops, and Visual Designer at Odd Studio, creating impactful data visualizations for scientific research. Between 2013 and 2021, Anita contributed to the iGEM Foundation as a Visual Designer, Ambassador to Latin America, and Delegate Program Coordinator, significantly enhancing branding and facilitating international collaborations. Educational credentials include a Master's Degree in Data and Design from Elisava School of Design and Engineering and a BA in Digital Arts and Animation from Tecnológico de Monterrey.