Daniela Vidal

Daniela Vidal is an experienced professional in brand management and consumer insights, currently serving as Brand Manager Innovation at Frida since January 2023, where responsibilities include developing an innovation product pipeline aimed at expanding over $5M in new product development and managing the entire product development cycle. Prior to this role, Daniela was a Consumer Insights Manager, focusing on consumer research to enhance product innovation and brand strategy. Daniela's career also includes a tenure at Horizon Media as Senior Manager of Research & Strategy, leading diverse research methodologies, and a significant period at NBCUniversal Telemundo Enterprises, where roles ranged from Manager of Strategy & Insights to Research Analyst, contributing to comprehensive research plans and actionable growth recommendations. Daniela holds a Bachelor of Science in Hospitality Administration/Management, with minors in Marketing and Italian Language and Literature from Florida International University.