Raffa Athallah

Raffa Athallah currently serves as an Associate Account Manager at PT Frisian Flag Indonesia, focusing on Modern Trade business in the Cirebon, Indramayu, and Kuningan areas since July 2022. Prior experience includes roles as an Area Sales and Supervisor during a management trainee program, where productivity in sales and supervision was significantly improved. Raffa's background also encompasses channel and customer development, leading initiatives that expanded distribution in the baby stores channel and achieving notable sales contributions. Earlier experience includes serving as a Brand Manager during a management trainee rotation, where new product development and packaging innovations were successfully executed. Raffa's career began with research roles at Remotivi, contributing to writing and video materials on current media issues. Raffa holds a degree in Communication and Media Studies from the University of Indonesia.