BB

Bill Bass

Chief Marketing Officer at FULLBEAUTY Brands, Inc.

Bill Bass has a diverse work experience spanning different industries. Bill is currently the Chief Marketing Officer at FULLBEAUTY Brands, overseeing the marketing, ecommerce, and IT teams. Prior to this, they founded and served as the Chairman of Black Wolf Group, a company with multiple divisions including moving, healthcare, marketing, and clothing. Bill also held the position of Co-president and Chief Marketing Officer at Orchard Brands, a leading multi-channel marketer. Bill has served on the Board of Directors for United Stationers and Tractor Supply Company. Earlier in their career, they were the President of Charming Direct at Charming Shoppes and held various roles at Sears, including VP/GM Customer Direct. Bill was also SVP at Lands' End, responsible for ecommerce and international operations. Bill started their career at Forrester Research as a senior analyst and later managed the ecommerce and media research teams. Additionally, they co-founded and co-managed Boston.com, an online subsidiary of the Boston Globe newspaper.

Bill Bass has a diverse education history. Bill obtained a Bachelor of Arts (AB) degree in English from Princeton University, where they studied from 1980 to 1984. Bill later pursued a Master of Arts (MA) degree in Education Administration and Policy Analysis from Stanford University, attending from 1990 to 1992. During the same period, they also pursued a Master of Business Administration (MBA) degree from the Stanford University Graduate School of Business, specializing in Business. Later, between 2014 and 2018, Bill Bass earned a Master of Science (MS) degree in Predictive Analytics from Northwestern University.

In addition to their academic achievements, Bill also holds certifications. Bill has obtained a Commercial Pilot License from the Federal Aviation Administration and has also earned a Rescue Diver certification from PADI. No information is provided regarding the specific completion dates for these certifications.

Links

Previous companies

Tractor Supply Company logo
Essendant logo
Forrester logo

Timeline

  • Chief Marketing Officer

    July, 2019 - present

View in org chart