Nelly Dudukalova

Nelly Dudukalova has over 10 years of professional experience in product management, product marketing, project coordination, and public relations. In 2022, they began working as a Product Manager at Fundraise Up. In 2021, they became a Product Project Manager at Richemont, where they were responsible for leading the e-commerce rollout, co-creating and implementing an omnichannel shopping experience strategy, developing and launching a call-center rollout, and making regular reports and presentations for the CEO and Steering Committee. Her key achievement was leading the E-commerce, omnichannel and Client Relations Center launch for Montblanc, resulting in a 15% year-over-year sales growth. From 2016 to 2021, Nelly worked at Sberbank as a Product Marketing Manager, Product Manager, and Project Coordinator, where they were responsible for working closely with the IT team, UX designers, data-analysts, customer care team, and other PMs, exploring customer pain points, providing ad hoc support with strategy presentations and analytics, and optimizing and improving customer service processes in the bank's channels. From 2012 to 2016, Nelly worked at Mercury as a Public Relations Coordinator and Assistant to Head of PR Director, where they were responsible for supporting the marketing plan execution, providing constant and informed support to the PR Manager, and assisting with the organization and execution of various media and PR events. Her key achievement was execution of 10+ PR events.

Nelly Dudukalova completed their Bachelor of Psychology degree at the Russian University of Humanities in 2018. Nelly also completed a Design Thinking course at Sberbank Corporate University.