Leah Balzotti

Senior Manager, Global Brand Marketing at G-Form

Leah Balzotti has extensive experience in marketing and creative roles, spanning various industries. Leah is currently the Global Brand Marketing Manager at G-Form, where they collaborate with the Vice President of Global Marketing to plan and activate brand marketing initiatives on a global scale. Leah also leads the Go-to-Market strategy for the G-Form brand, manages marketing projects and campaigns, and serves as a liaison between cross-functional teams.

Prior to their role at G-Form, Balzotti served as the Global Digital Marketing Manager at the same company. In this role, they were responsible for driving site traffic and sales through digital advertising, co-op marketing, and social media initiatives. Leah also created digital strategies to support B2C eCommerce goals and increase brand awareness.

Before joining G-Form, Balzotti worked at Bern Helmets as the Marketing & Creative Manager. Leah directed and implemented strategic marketing and communications initiatives, ensuring consistency in Bern's brand voice and image. As part of the leadership team, they contributed to strategizing key initiatives to achieve revenue goals. Prior to that, they were the Creative Services Manager at Bern Helmets, overseeing and producing all of the brand's creative, marketing, and communications initiatives.

Balzotti also has experience in digital marketing and visual support. Leah worked as a Digital Strategist at ClinEdge, where they provided digital marketing communications and support to sister companies. Leah was responsible for revamping and implementing best digital media practices to increase brand awareness. Additionally, they worked as a Graphic Designer and Photographer at Hunneman's Marketing Services Group, where they provided visual communications expertise for various marketing materials.

Earlier in their career, Balzotti worked as a Graphic Designer at Takeda Oncology, where they primarily designed visuals for the Research & Development department. Leah also worked as a Graphic Designer at Roger Williams University's Community Partnerships Center and as a Freelance Designer for the Pawtucket Central Falls Development Corporation.

Balzotti gained valuable internship experience at Providence Sports + Entertainment as a Creative Services & Photography Intern for the Providence Bruins, and at Puma as a Creative Services Intern and an Operations Coordinator Intern.

Overall, Leah Balzotti has a strong background in marketing, brand management, digital advertising, and creative services, with a proven track record of success in driving revenue and increasing brand visibility.

Leah Balzotti attended Groton Dunstable Regional High School, but no specific degree or field of study was mentioned. Leah later pursued a Bachelor of Arts (B.A.) degree in Graphic Design Communication at Roger Williams University, although the start and end years were not provided.

Links

Previous companies

Bern Helmets logo
Roger Williams University logo
Puma logo