Alex Woodcraft

Alex Woodcraft has worked in marketing for over ten years, with a focus on customer and market insight. Alex began their career at HSBC Global Banking and Markets, where they were responsible for marketing research and insight. In this role, they led the transformation of syndicated data sets from out-of-the-box data tables to story-led narratives.

Alex then moved to GAIN Credit, where they served as Head of Customer and Market Insight before being promoted to Head of Collections. In their current role as Marketing Director, they are responsible for GAIN Credit's marketing strategy and execution.

Alex is a strategic thinker with a passion for understanding customer needs and driving business growth. Alex has a proven track record of success in both B2B and B2C marketing, and is skilled in both quantitative and qualitative research methods.

Alex Woodcraft studied mathematics at Royal Holloway, University of London, and earned a Bachelor of Science (BSc) degree.

Some of their coworkers include Tony Vilches - Director, Accounting, Mark Fiander - CEO, Consumer Lending, and James Ford - Chief Architect. Alex Woodcraft reports to Chris Deboer, President & CEO.