Tom Hafen

Tom Hafen currently serves as the Head of Marketing Strategy at GEICO, where efforts focus on transforming marketing and consumer experience across traditional and digital channels, including leading major sports sponsorships. Hafen also holds lecturer positions at both Yale University and Columbia University, teaching brand strategy and advanced marketing strategy, respectively. Previous experience includes senior roles at Goldman Sachs, Nestlé, Microsoft, Procter & Gamble, Kraft Foods, and The Walt Disney Company, demonstrating a consistent track record in marketing leadership and brand management across diverse industries. Tom Hafen holds an MBA from The University of Chicago Booth School of Business and a PhD in Business/Economic History from the University of Chicago.