Lisa M. Roebuck

Lisa M. Roebuck is an experienced marketing and media professional currently serving as the Global Media Director at General Mills since February 2022. Prior to this role, Lisa held various senior leadership positions at The Coca-Cola Company from 2003 to 2022, including Global Sr. Director of Consumer Marketing Data Management & Partnerships and Director of Brand & Consumer Connections Planning & Investment. Notable achievements include leading the communication strategy for high-profile brands, managing multi-million-dollar media investments, and driving significant consumer engagement during the 2014 Olympic Winter Games. Lisa earned a Bachelor of Arts in English and French from Bowdoin College in 1998.