Elizabeth Sanchez

Elizabeth Sanchez is an experienced marketing professional with a focus on experiential and entertainment marketing. Currently serving as Manager of Genesis Experiential Marketing at Genesis Motor America since February 2018, Elizabeth coordinates procurement processes and aligns strategic plans with organizational goals. As a consultant at ELS Experiential Consulting since October 2016, Elizabeth specializes in identifying event locations and developing marketing strategies. Previous roles include Events and Promotions Director at Conill Advertising, where Elizabeth managed multimillion-dollar budgets for vehicle launches, and Events and Promotions Manager at GM R*Works, where notable projects included the GM World One mobile experience. Elizabeth holds a Bachelor of Business Administration in International Business and a Bachelor of Arts in Chicano Studies with a minor in Hispanic Business from Loyola Marymount University.