Paula Reichel

Chief Innovation Officer at Genuine Foods

Paula comes to Genuine with extensive experience in communications, policy and advocacy, strategic partnership, and program development. She most recently served as Senior Vice President of Strategic Initiatives, and Senior Advisor at Partnership for a Healthier America (PHA)- the premier, nationwide nonprofit, working to create lasting, systemic changes in pursuit of food and health equity, founded alongside First Lady Michelle Obama’s Let’s Move! initiative. While at PHA, Paula was at the forefront of efforts to help every family, in every zip code, have access to healthy, sustainable, high-quality, and culturally connected food. She launched the organization’s signature program, Good Food for All, which brought more than 18 million servings of high-quality fruits and vegetables to families in need across 29 cities, its Healthy Hunger Relief program, which scaled to 60 food banks across the country, and a multiyear effort to transform the food system across the Mississippi Delta.


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