Dr. Shikaib Shadmani is a seasoned brand manager currently overseeing the Gastro portfolio at Getz Pharma, focusing on the Nexum Range and Lilac, which holds a cumulative value of 3.5 billion PKR. Previously, Dr. Shadmani served as an Assistant Brand Manager, managing the Lilac and Regasta brands and successfully implementing strategic campaigns to increase market share. Experience also includes roles at AGP Limited, where brand strategy and promotional campaigns were developed, and as a Marketing Executive at Galaxy Pharma, overseeing marketing campaigns and team training. Educational qualifications include an MBA in Sales, Distribution, and Marketing Operations from the Institute of Business Administration and a Pharm-D degree from Karachi University.
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