Senior Account Based Marketing Manager

The GitLab DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,600+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

The Senior Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing (ABM) campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The Senior ABM Manager collaborates closely across marketing, sales, and SDR teams for a fully integrated approach.

What you'll do in this role

• Develop and manage strategy with multiple sales channels (i.e. channel partner)
• Exemplify understanding of multi-touch attribution reporting, with alignment to ABM key accounts
• Develop new structures and automation in marketing automation (Marketo)
• Participate in evaluation of new ABM technologies and data sources
• Assist in development of Ideal Customer Profile
• Assist in development of Key ABM Accounts List
• Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
• Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
• Deliver account research and analysis to drive ABM strategies
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions
• Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
• Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
• Document processes and best practices in our handbook for marketing and sales teams to reference

**We're looking for **

• Strong experience and a proven track record in developing multi-channel roadmaps
• Experience with multi-touch attribution reporting
• Power user of ABM ads software (Demandbase preferred)
• Power user of marketing automation software (Marketo preferred)
• Power user of CRM software (Salesforce preferred)
• Someone highly organized and efficient with the ability to develop and execute against an evolving plan
• Ability to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
• Team player that is able to work both collaboratively and autonomously
• Strong project management, time management, prioritization, and organizational skills
• Experience managing and prioritizing multiple projects simultaneously
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• CRM/marketing automation background, preferably Salesforce and Marketo
• Experience with ABM tools (Demandbase) preferred
• Ability to use GitLab for project management
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically, but with exceptional attention to detail in execution

Performance Indicators

• Average time to close for accounts within the ABM strategy in comparison to firmographic lookalike accounts
• Average deal size of closed won deals within the ABM strategy
• Account penetration: number of touchpoints to close
• Increased number of opportunities per company within the ABM strategy
• Percentage of MQL's that flip to SAO's

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

Compensation Calculator

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

For Colorado residents: The base salary range for this role’s listed level is currently $87,400 - $159,100 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.