Micaela Castro

Micaela Castro is an accomplished marketing professional with extensive experience at Globant, serving as the Marketing Manager for North America and Head of Growth Marketing since May 2012. In this role, Micaela leads the Growth and Performance Marketing strategy, specializing in Events, Account-Based Marketing (ABM), and Enterprise Partnerships. Previous positions at Globant include Senior Marketing Lead focusing on Events and Sponsorships, and Client Partner in Business Development. Micaela's career also includes roles at Volkswagen Argentina as a Marketing Analyst, ENAP Sipetrol Argentina as Commercial Lead, Kia Motors in Sales and Business Administration, and Arcos Dorados as a Marketing Communications Analyst. Micaela holds a BA in Corporate & Public Relations from Universidad de Ciencias Empresariales y Sociales, complemented by certifications in Project Management Agile Methodology and Digital Marketing.