Katarzyna Frydrych

Katarzyna Frydrych currently serves as the Head of XL Accounts, Ads & Promos at Glovo, where responsibilities include managing key accounts and leading marketing initiatives in Poland. Prior experience at PepsiCo spanned over a decade, where Katarzyna held various roles, including Lead Key Account Manager, focusing on strategic account management and contributing to significant improvements in client satisfaction ratings. Additional roles included Category & Shopper Insights Manager, Brand Manager, and Junior Brand Manager, each emphasizing strategic planning, brand performance analysis, and cross-functional collaboration. Education includes a Master of Arts from the University of Warsaw and a postgraduate degree in Brand Building from Uczelnia Łazarskiego w Warszawie.