Jim Shamlin

Jim Shamlin is a seasoned professional with extensive experience in user experience, design strategy, and digital acquisition across various industries. Currently serving in the role of User Testing & Research at GOBankingRates since August 2022, Jim has previously held significant positions at USAA from 2007 to 2019, where accomplishments included leading design teams, conducting primary research, and developing customer experience strategies in core banking and consumer lending. Jim's early career featured roles as a Webmaster for the Boy Scouts of America and as a Lead Web Architect at GTE Internetworking, further complemented by foundational experience in graphic design and copywriting. Jim's educational background includes an MBA in Consumer Marketing from The University of Dallas and advanced degrees in English from East Carolina University.