Sheelagh Wylie

Sheelagh Wylie has a diverse work experience in the tourism and entertainment industry. Sheelagh started their career as a Manager of International Marketing for the New Jersey Division of Travel & Tourism. Sheelagh then worked as an Independent Marketing Consultant for various clients, including The Mall at Short Hills and Fitzgibbons Public Relations.

In 2003, Sheelagh joined The Tussauds Group as a Manager of Trade Sales for Madame Tussauds New York, where they were responsible for individual and group sales through third parties. Sheelagh represented Madame Tussauds at industry trade shows and managed the department's budget.

Sheelagh then moved to Merlin Entertainments plc as the Director of Sales for Madame Tussauds USA, where they developed and implemented trade sales and marketing strategies. Sheelagh also managed group sales reservations, event sales, and hotel sales for Madame Tussauds New York and Washington D.C.

From 2008 to 2010, Sheelagh worked as the Director of Tourism Marketing and Groups for Xanadu Meadowlands, where they developed marketing and sales strategies to generate visits from domestic and international markets.

Sheelagh then served as the Director of Global Sales & Interactive Marketing for Travel Advocates International, Inc., where they were responsible for new business development and client management.

In 2011, Sheelagh returned to Merlin Entertainments plc as the Head of Trade Sales for Madame Tussauds New York, leading the development of sales strategies and execution of sales plans.

From 2014 to 2018, Sheelagh held various roles within Merlin Entertainments plc, including Head of Trade Sales for Midway Attractions North America and Vice President of Business Development & Head of Sales for Midway Attractions North America.

Before their current role as the Chief Marketing Officer of the Americas for VisitBritain, Sheelagh worked as a Tourism Marketing Consultant for Madame Tussauds Hollywood.

Sheelagh's most recent position is as the Vice President of In Destination Sales for the Americas and EMEA regions at Go City®. Overall, they have a strong background in sales, marketing, and business development in the tourism and entertainment industry.

Sheelagh Wylie earned their B.A. degree in Political Science, Spanish, and Economics from Rutgers University, where they attended from 1983 to 1987. Additionally, they studied Spanish language, culture, literature, and history at Colegio de Espana from 1985 to 1986.