Digital Content Executive

Digital Content Executive

Location: Edinburgh Hybrid

Working hours: 37.5 hours per week

Salary: £35,000 - £43,000 - depending on experience 

Benefits: 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching

WHO WE ARE

At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.

 Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We’ve recently raised, and committed, a £164 million investment for our infrastructure, service and people through our top-notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses by 2025. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.

HOW WE WORK

Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing. 

Sound like the kind of place you want to work? If so, read on…

THE TEAM

Join our dynamic and growing marketing team, where you can continue to build a career in marketing. As the Digital Content Executive you will take the lead in ensuring the GoFibre website is optimised for success, showcasing the brand and providing a seamless user experience for customers. The role will also play an integral part in supporting our digital acquisition strategy from email campaigns to assisting in the activation of our channel plans. 

WHAT YOU WILL BE WORKING ON

• Monitoring and reporting on website performance through web analytic tools, outlining areas of success and opportunities to improve 
• Developing and implementing project and testing plans to maximize conversion rates across sales  
• Managing digital content projects from inception to delivery
• UAT test changes to ensure they reflect the desired output 
• Reviewing website usability and designing digital content to enhance user experience
• Creating copy and liaising with designers to deliver imagery in line with GoFibre’s brand requirements
• Following SEO best practice when writing content

WHAT YOU WILL BRING TO THE ROLE

• Driven to provide outstanding user experience and improving customer engagement
• Excellent written communication skills and the ability to deliver compelling content
• A data driven mindset to measure impact and success of campaigns
• Website or digital marketing experience gained in a similar industry or agency environment

We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best-in-class service to our customers, all whilst encouraging and appreciating one another.  

Are you ready for the challenge? Get in touch now, we can’t wait to hear from you! 

www.gofibre.co.uk  

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