Corey Friesen

Corey Friesen has a diverse work experience in marketing and leadership roles. Corey began their career as an Assistant Brand Manager at Procter & Gamble in 1996 and later worked as a Marketing Manager at 20th Century Fox Home Entertainment, developing marketing plans for movie releases. In 1999, they co-founded IdealMinds, a marketing consulting agency focused on youth/young adult clients. At IdealMinds, they managed company growth, client acquisition, and marketing strategy, specializing in experiential marketing. From 2004 to 2008, Friesen worked at Shaw Communications as a Senior Product Manager, where they led content relationships for their VOD and PPV platforms. Corey then served as the Director of Marketing, Canada & Americas, at Under Armour from 2010 to 2014. In 2016, Friesen held two concurrent roles; as a Strategic Marketing Consultant and acting CMO at PTX Performance Products USA, and as a CMO services consultant at Vicareo Systems Inc., an emerging sports technology company. In 2018, they joined Homefield, a new agency, as the Managing Director, overseeing digital marketing, strategy, media placement, campaign management, and creative services. In 2019, Friesen took on the role of VP at Golden West Broadcasting before being promoted to Chief Marketing Officer in July 2022. Throughout their career, Friesen has also worked as a Strategic Visionaire consultant and writer at Nda Nexus Marketing, consulting on strategic direction, tactics, and content creation for various brands.

Corey Friesen has an Honours Bachelor of Business Administration (Co-op) degree with a focus on Marketing, International Business, and Theater from Wilfrid Laurier University. In addition, Corey has completed the Marketing Week Mini MBA with Mark Ritson. No specific start and end years are mentioned for either educational experience.