Mert Bay

Mert Bay is a seasoned professional in the field of data science and analytics, currently serving as Vice President of Marketing Data, Analytics and Performance Product at GoodRx. Previously, Mert held key positions including Head of Business Data Science & Analytics at Noom Inc. and Head of Global Marketing Applied Science at Uber. Mert's expertise is further underscored by a role as Principal Data Scientist at Conversion Logic and as an Advisor at Measured. Mert Bay holds a Doctor of Philosophy (Ph.D.) in Electrical & Computer Engineering, as well as a Master of Science in the same field, both obtained from the University of Illinois Urbana-Champaign.