TC

Tanya C.

Senior Director, Brand Marketing & Campaign Strategy at GoodRx

Tanya C. has a diverse work experience spanning over 20 years. Tanya currently holds the position of Senior Director of Brand Marketing & Campaign Strategy at GoodRx. Prior to this, they worked at the Milken Institute for four years as the Director and Head of Event Outreach & Engagement. Tanya also worked at INNOCEAN USA as the Director of CRM & Brand Strategy, where they provided strategic direction for the enterprise CRM program and led brand strategy and positioning for the launch of Hyundai's alt fuel vehicles. Before that, they held the role of Director of Marketing Strategy at Ogilvy, where they developed cross-channel strategies and marketing campaigns for various clients. Tanya has also worked at Digitas Health, Heartbeat Ideas, Wechsler Ross & Partners, and Grey Worldwide in various account services and strategy roles.

Tanya C. completed their Bachelor of Science degree in Economics from The George Washington University. Tanya then pursued a Master of Science degree in Strategic Communications from Columbia University between 2007 and 2009. Tanya also had the opportunity to study abroad at the University of London, where they focused on Economics and Art History, although the duration of this study abroad program is unspecified.

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Timeline

  • Senior Director, Brand Marketing & Campaign Strategy

    July, 2021 - present

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