KS

Katie Scott

Senior Director, Client Strategy at Goodway Group

Katie Scott has a diverse and extensive work experience. Katie began their career in 2007 at Initiative as an Assistant Media Planner and then transitioned to the role of Media Planner. After two years, they moved to 22squared in 2010, where they advanced their career as a Media Planner, Senior Media Planner, and eventually became an Associate Media Director. In this role, they managed a 10-person team, served as the main contact for client communication and requests, oversaw budgeting and billing, and led brand effectiveness studies. In 2017, Katie joined Goodway Group as a Digital Strategy Director, and later was promoted to Senior Director, Client Strategy. The specifics of their responsibilities in these roles are not provided.

Katie Scott obtained a Bachelor's degree in Marketing from Kennesaw State University - Michael J. Coles College of Business, completing their education from 2002 to 2006.

Links

Previous companies

Initiative logo

Timeline

  • Senior Director, Client Strategy

    November, 2021 - present

  • Digital Strategy Director

    September, 2017