Shannon Strawhun

Shannon Strawhun is an experienced retail professional with extensive expertise in merchandise planning, allocation, and strategic execution. Currently serving as Sr. Director of Product Planning and Allocation at Go! Retail Group since April 2017, Shannon has led the allocation strategy for over 750 pop-up and 200 year-round stores. Previous roles include Director of Corporate Merchandise Planning and Reporting at The SWI Group, where responsibilities encompassed merchandise and financial reporting across the enterprise, and Manager of Corporate Merchandise Planning and Business Reporting at 1Sale.com, focusing on sales and inventory reporting. Shannon’s career also includes significant positions at Chico's FAS Inc., Wal-Mart, JC Penney, and Fossil, demonstrating a strong foundation in planning and strategy development. Educational qualifications include a B.S. in Business Management/Marketing from LeTourneau University and a Professional Certificate in Project Management from the University of Florida.