Senior Campaign Manager, Email Marketing & SMS

THE OPPORTUNITY

As the Senior Campaign Manager for EMail & SMS Marketing at GR0, you have the unique opportunity to play a pivotal role in a fast-paced, ambitious, and high-growth team. Based in our Los Angeles headquarters, you will be hands-on in building and fostering best-in-class Email and SMS programs for our clients, utilizing your excellent management skills, entrepreneurial spirit, strategic thinking, and capability to establish and oversee day-to-day tasks and projects that drive growth. GR0 is looking for an Email Marketing & communication enthusiast with a track record of delivering bespoke and extraordinary client support.

As a Senior Campaign Manager, you will be responsible for providing stellar customer service to 6-10 clients, each with their unique goals, varying strategies and objectives, and perhaps competing priorities. Competence providing winning strategy across a variety of industries is key to success.

Strategic thinkers and cross-functional project managers who embrace the grind and possess otherworldly communication and diplomacy skills will excel in this role and add to our blossoming company culture. By leading a best-in-class Email and SMS program, you will drive growth and customer retention, ultimately contributing to GR0's long-term success.

If you’re interested in being part of a special and rapidly GR0ing team with a collective mission to bring our customers joy, we encourage you to apply!

WHAT YOU’LL DO:

• Manage large-scale email marketing campaigns from development to execution.
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Proof and QA campaigns to ensure 100% error-free execution.
• Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing. OR Perform extensive research and analysis of competitor programs to identify key areas of opportunity relating to targeting, promotional offers, and cadence/delivery timing.
• Leverage marketing automation, CRM, and other eCommerce technologies to support campaign execution (Google Analytics, Klaviyo, HubSpot, Attentive, Postscript, etc.)
• Analyze and track data to identify trends and uncover new opportunities to maximize the performance of email campaigns and achieve customer acquisition, conversion, and growth goals.
• Serve as the primary contact for your accounts, maintaining prompt communication that includes at least 2-3 weekly touchpoints through a combination of email, Slack, and video calls. OR Communicate campaign performance to clients and build a clean roadmap for the future.
• Other duties as assigned.

WHAT YOU’LL BRING:

• 3+ years of experience in technical email marketing, e-commerce preferred
• Knowledge of Klaviyo and/or other email and sms marketing tools like Attentive, Postscript, eMarsys, Dot and Mailchimp
• Experience managing lifecycle marketing and able to show measurable results
• Proven track record of creating, implementing, and optimizing complex email programs to meet business goals
• Understanding of digital marketing principles, specifically email marketing best practices
• Excellent verbal, interpersonal, and written communication skills
• Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically
• High attention to detail, deadlines, and accuracy with minimum supervision
• Positive attitude and ability to operation in a very rapidly changing environment with ambiguity; requires being scrappy
• Ability to effectively resolve problems and/or roadblocks independently as they occur knowing when to escalate when necessary

WHO YOU ARE:

• You are deeply passionate about email marketing and all things digital marketing.
• You always put your clients first and are energized by collaborating with and serving them.
• You embrace learning in and contributing to a rapidly growing startup.
• You place high importance on transparency, accountability, and communication.
• You are adept at juggling competing deadlines and priorities with ease while remaining self-motivated and attentive to detail and accuracy.
• You are comfortable in a fluid environment with a high tolerance for ambiguity and dynamic change.

WHAT DOES THE HIRING PROCESS ENTAIL:

• Stage 1 (Recruiter Screen)- After you submit your application, our talent recruitment team will review and reach out to qualified candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Take-Home Interview) - Replacing an additional video interview, we will send you a relevant set of questions and exercises, which we expect will take about 30 minutes to complete.
• Stage 3 (Hiring Manager Interview)- The first video interview with at least one GR0 team member will involve 30 minutes of reviewing your take-home interview and diving deeper into the GR0 processes, tools, core values, and company roadmap.
• Stage 4 (Leadership Interview)- This video interview will be with GR0 leadership team members. During this time, you will answer additional questions and have ample time to ask questions of us.
• Stage 5 (Co-Founders Connect) - The second-to-last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
• Stage 6 (Offer)- If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

WHAT'S IN IT FOR YOU:

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $85,000 - $95,000(commensurate with experience), as well as a competitive commission structure and company stock options.
• A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.