Senior Account Executive, Public Relations

Sales · Full-time · Lower Merion Township, United States

Job description

Gregory FCA, one of the nation’s largest PR firms, is looking for a Senior Account Executive to join our growing team! We are looking for a professional with strong media relations and client communication skills, with four to seven years of PR experience. 

Job Functions

  • Conduct media outreach, focusing on higher value media targets. Build and maintain personal network of meaningful media relationships.

  • Write press releases, blog posts, media queries, and social media posts. Align with strategic messaging of campaign, and meet compliance requirements for clients’ industries.

  • Actively communicate with clients as required via email, phone, etc.

  • Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates.

  • Brief clients on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by supervisor.

  • Monitor client blogs, social feeds, and other channels, and alert team to pending issues, plus flag any issues, inconsistencies, risks and/or opportunities that could impact strategic direction of account.

  • Envision, contribute and direct the creative process for the development of content for client social channels.

  • Verify media lists prepared by junior staff. Review and edit Google docs and Excel reports and media coverage summaries prepared by junior members. Create own client reports as required.

  • Help train junior staff on in-house tools, processes, expectations, and Gregory FCA standard practices. Provide feedback to supervisor on the progress, skills, and job-readiness of junior staff.

  • Stay current and gain proficiency on new software platforms that impact the practice of PR.

  • Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients’ industries. Master increasingly sophisticated issues that impact clients’ business and industry.

  • Contribute to Gregory FCA marketing initiatives, as requested.

Education and Experience

  • An undergraduate degree in communications, public relations, journalism, English, marketing, business or a similar major

  • Four to seven years of PR experience

  • PR agency experience is a plus

Skills

  • Superior communication skills, both verbal and written

  • Team first attitude, ability to work with junior and senior team members

  • Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools; understanding of AI and how it can support work

  • Client service oriented

  • Familiar with national media/consumer of news

  • Adaptable to changing work demands and priorities

  • Goal orientated

  • Ability to solve problems independently

  • Self-starter

  • Organized and effective multi-tasker

  • Detail oriented

  • Positive attitude

Compensation and Benefits

Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.

Gregory FCA is an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.

Peers

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