Poppy Welch

Poppy Welch has a diverse and extensive work experience spanning over a decade. Poppy is currently the Head of Brand Marketing at GRIDSERVE Sustainable Energy Limited as of May 2021. Prior to this role, they held the position of Marketing & Communications Director and Head of Go Ultra Low at the Society of Motor Manufacturers and Traders (SMMT) from July 2015 to May 2021. In this role, Poppy led the 'Go Ultra Low' campaign to promote electric vehicle adoption, managing a team and acting as a spokesperson for the campaign.

Before joining SMMT, Poppy served as the Partnerships Director at NABS from July 2014 to July 2015. In this board-level role, they fostered relationships with advertising and media agencies and media owners.

After taking a career break to raise their family, Poppy worked as a Senior Account Director at Cheil Worldwide for a short period in 2012, primarily focusing on the Samsung account. Prior to that, they were a European Senior Account Director at Ogilvy from March 2011 to March 2012, where they were responsible for integrated marketing communications and advertising campaigns for Ford of Europe.

Poppy began their career at Vodafone in 2008, initially serving as the Senior Brand Communications Manager and later transitioning to the role of Senior Campaign Manager. During their time at Vodafone, they managed direct response communications, branding, and campaign launches with significant budgets.

Earlier in their career, Poppy worked as an Account Director at Digital and Direct, overseeing the launch of Sky's Pay As You Go service. Poppy also gained experience as a Senior Account Manager at Saatchi & Saatchi, managing integrated advertising campaigns for the Ariel brand. Additionally, they served as a Global Account Manager at J. Walter Thompson Worldwide, managing international advertising campaigns for Vodafone Global in various markets.

Overall, Poppy Welch possesses a strong background in brand marketing, communications, partnerships, and campaign management, with a particular focus on the automotive and technology sectors.

Poppy Welch attended Cotham Grammar School in Bristol from 1988 to 1995. Poppy then went on to study European Studies & French at The Manchester Metropolitan University from 1996 to 2000, where they obtained a BA (Hons) 2:1 degree. In 1998 to 1999, they also studied Business Management & Marketing at Montpellier Business School, earning a Diplome (BSc) degree.