Seechin Lee

SeeChin Lee is an experienced professional in campaign delivery and media analytics, currently serving as Associate Director of the Campaign Delivery Team at GroupM, focusing on Non-Biddable Implementation for Nestle brands. With a history at MediaCom as Senior Manager Analytics, SeeChin managed trading, reporting, and market analysis for clients such as Fonterra, Bayer, and Coca-Cola, and contributed to software development with Pinergy. Prior positions include Assistant Manager in Tools & Systems at GroupM in both Malaysia and Singapore, where SeeChin developed optimization tools for the APAC market. Starting a career as a Senior Implementation Planner at Mindshare Malaysia, SeeChin built expertise in buying and implementing media plans. Educational qualifications include a B.A. in Communication in Advertising from Charles Sturt University.