Michael Crane

Associate Director at GRP Media

Michael Crane has a diverse work experience in the field of digital media and marketing. Michael'smost recent position was as an Associate Director at GRP Media, starting in March 2022. Prior to that, they worked as a Digital Media Account Director at MHP/Team Si from December 2020 to February 2022.

Before that, they held the role of Senior Digital Marketing Specialist at LoSasso Integrated Marketing from July 2016 to December 2020, where they successfully managed digital media accounts and led a restructure that significantly increased lead volume and reduced cost-per-lead.

From October 2013 to May 2016, Michael worked at 3Q Digital, first as a Paid Search Account Manager II and later as an Account Coordinator and Production Assistant. In these roles, they oversaw SEM programs, coordinated multi-channel tactics, and conducted various optimization techniques.

Michael's earlier experience includes working as a Compliance Paralegal at AEP Energy from August 2010 to December 2011.

Overall, Michael Crane has a comprehensive background in digital media and marketing, demonstrating expertise in managing accounts, coordinating multi-channel strategies, and implementing optimization techniques.

Michael Crane obtained a B.A in Psychology from Loyola University Chicago. Michael also has additional certifications, including Magnite University Certified: Buyer's Guide to Connected TV and Magnite University Certified: DV+ Adtech Fundamentals from Magnite, both obtained in September 2022. In April 2020, they obtained a certification in Strategic Thinking from LinkedIn and a Google Analytics Individual Certification from Google. In March 2020, they obtained a Google Search Ads Certification, and in February 2020, they obtained a Google Ads Display Certification, both from Google.

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Timeline

  • Associate Director

    March, 2022 - present